Get to know your instructor, the main objectives for this course and the steps for research in the visual development process.
Visual Development & Production Design with Armand Serrano
Creature Art Teacher Course
Learn visual development and production design for animation.
Join Armand Serrano for an in-depth course on visual development and production design.
You’ll explore the process of designing worlds, shaping story-driven environments, building mood, and creating artwork that supports the look and feel of an animated production.
Visual Development
Production Design
Environment Design
With Armand Serrano
Production Design
Environment Design
With Armand Serrano
What You’ll Learn
Explore how to create story-driven environments, shape mood, develop visual style, and support the needs of an animated production.
Designing Worlds
Learn how composition, staging, lighting, color, value, and shape language work together to create believable production artwork.
Course Journey
Follow Armand’s approach to visual development, from early ideas and design exploration to more polished production-ready concepts.
Meet Armand Serrano
Learn from a veteran visual development artist and production designer whose credits include Walt Disney Animation Studios, Sony, Marvel, Netflix, and more.
Lessons
02 Researching Characters
Armand shows his research process to design a character.
03 Starting Visual Development
Review the four essential elements to be a good visual development artist while you start thumbnailing.
04 Designing Goliath
Armand shares his character design approach and the importance of a good research process.
05 The Armor Bearer
Transfer the result of your graphic research to your design.
06 Designing David
Review the character design process and the value of placing your character in the corresponding time to give them life.
07 Exploring Color – Goliath
Use the result of your research to add color and texture to your design.
08 Color Exploration – David & The Armor Bearer
Create a working lineup of character design that paves the way for art direction later on.
09 Building a Virtual Environment
Explore new tools to build the enviroment designed while Armand explains his Vi-En design approach.
10 Reviewing the Renders
Explore the 3D results to turn them in key frame illustrations.
11 Painting a Key Story Moment
Follow Armand´s painting process starting from one of the thumbnails he did before.
12 Developing a Hero Environment
Identify the hero locations that have to be individually designed: “Anything that has to be seen has to be built and everything that has to be built has to be designed.”
13 Final Review and Conclusion
Recap what Armand has reviewed during this course. Share your artwork with #VisualDeveloping
