Meet Kevin Deters and get a preview of the skills and strategies you’ll develop throughout the course.
Constructing the Perfect Pitch with Kevin Deters
Build a pitch-ready animated series.
In this 6+ hour course across 9 videos, multiple Emmy winner Kevin Deters shows how to develop and pitch an original animated series.
Using his original concept “PigPens,” Kevin walks through the creative journey from initial spark to refined pitch, including story concepts, characters, world-building, tone, elevator pitches, pitch decks, practice pitching, and polishing the final presentation.
6+ Hours
Animated Series Pitch
With Kevin Deters
From Spark to Concept
Learn how to tap into personal storytelling, connect emotionally with an audience, overcome creative fears, and shape a strong story hook.
The “PigPens” Case Study
Follow Kevin’s original animated series concept as he builds characters, world, tone, backstory, conflicts, a pilot setup, and future storylines.
Pitch Deck & Practice Pitch
Learn how to structure a pitch deck, highlight key characters and story arcs, practice the pitch, and refine it into a professional proposal.
Meet Kevin Deters
Learn from a multiple Emmy-winning director, writer, producer, and Executive Producer/Show Runner of Monsters at Work, with 30+ years in animation.
Lessons
02 Building Blocks of Creativity
Discover how to draw from your own life to fuel your storytelling, and get introduced to the core exercise that will guide you through the course.
03 Laying the Foundation
Explore the essential building blocks of a strong pitch through Kevin’s own examples.
04 Building the Framework
Learn how to establish the rules of your world and build the audience’s trust in your storytelling.
05 Exploring the Characters
Dive deeper into your story by answering the key questions that shape compelling, well-built characters.
06 The World of “PIGPENS” – Example Episodes
Learn how to define your characters’ world and use examples to establish the story’s core fundamentals.
07 Crafting the Pitch Deck
Bring all your story elements together into a pitch deck, and pick up practical tips for delivering it naturally and confidently.
08 Practice Pitch
Watch Kevin deliver a real-time pitch and see all the course concepts come to life in action.
09 Refined Pitch + Conclusion
See how to identify areas for improvement and watch Kevin refine and revisit the pitch for a stronger final delivery.