Visual Development & Production Design with Armand Serrano



In this BRAND NEW  course on visual development & production design for animated feature films, world-renowned concept artist Armand Serrano (Netflix, Marvel, Skydance, Disney) shows his approach to developing the look of a film. Watch as he explores character design, style boards, props, environment design & more!

Armand has nearly 30 years experience as a professional artist for film, games & animation. In this class he will teach you about the “three hats” he believes any successful vis-dev artist needs to wear: Engineer/Architect, Painter & Coach!
Watch as he explains his approach to prop design, world building, environmental layout + more. This course includes several REAL TIME demonstrations.

You will learn about:

  • It’s All About The Story – story is king, treatment, script
  • Research, More Research, and Understanding What You Research – reading books, watching films, research trips, interviews
  • The Concept in Design – ideas into design, believability, functionality, authenticity
  • The Use of 3D/VR in Development Process
  • Stylization – style boards, art direction
  • Fleshing Out the Environment – cross sections, costumes, props, etc
  • Paint Overs to Final – color keys, lighting keys.
  • Project Files Included!
  • + MORE
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More of Armand Serrano’s Work:

Below are a few additional examples of Armand’s work:

Course Details:

13 Videos totaling nearly 12 hours of lessons.

This course may be streamed online or downloaded

About Armand Serrano:

Armand has nearly 30 years experience as a professional artist for film, games & animation. He has worked as a layout artist for films such as Tarzan, Mulan, Brother Bearand Lilo & Stitch. He has worked a concept artist and visual development artist on numerous film & television projects including Marvel’s What… If?, Zootopia, Big Hero 6,Raya & The Last Dragon & many more! 

He has also worked with some of the has biggest game studios in the world including, Blizzard, Riot Games, Niantic and more. Armand is an incredibly in-demand artist and we are honored to offer his class to you.

He extensive experience teaching art & does workshops all over the world. He also is the co-organizer of ICON MANILLA : FOLLOW HIM On Instagram


Subtitles & Closed Captions available for this Course:

  • English CC
  • Spanish

Copyright Notice – The images, photos, videos, files and content of this course materials are licensed for PERSONAL USE ONLY. Please do not distribute, post or attempt to resell them.


7 reviews for Visual Development & Production Design with Armand Serrano

  1. Erica Bey (verified owner)

    I loved this course. Armand is such an excellent instructor. Everything is so well explained. I would highly recommend this course to anyone wanting to get into visual development.

  2. wazz (verified owner)

    I loved this course. So much have been covered here, and I loved how Armand’s passion for serving the audience and his fellow artists shines through every minute of the videos.

    I would have liked to see a bit more details here and there, but all in all, it’s a great introduction course to visual development if you’re absolutely new to the field.

  3. Darryn (verified owner)

    This is is incredible. Very well explained and inspirational. I hope to see further courses with Armand.

  4. suvenyoungharper (verified owner)

    Thank you so much for making this course. This was exactly what I needed to get going in the right direction. Its well structured and very informative. Love to see more course related content like this. This was so well done. I ended up purchasing an oculus quest to do what Armand does and learn visual development. 10 stars! Thanks again.

  5. aavirash (verified owner)

    Amazing course. Just finished it and I feel I have a very tangible understanding of the Visual Development process now.
    What is entailed in it and what is the thought porcess and preperation behind a task skill like this.
    Thank you Armand for such a great course and also to The Aaron Blaise Team.

  6. paupinart (verified owner)

    I’m taking this course and since the beginning, it has been helping me a lot with patience when researching for making a visual development, and also Mr. Serrano gives us very helpful examples and references.
    The year subscription is a really good investment for those who really want to learn, I’m glad Aaron Blaise brought this extraordinary class.

  7. Ke Wan Sing (verified owner)

    I LuVVVVVVVVVVVVVVVVV this course very much><, the way to do the art in an effective, productive and fun, this is very useful for me, learn a lott, Thank YOUUU, Teacher Armand Serrano!

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