Visual Development & Production Design with Armand Serrano

(11 customer reviews)

Original price was: $50.00.Current price is: $35.00.

In this BRAND NEW  course on visual development & production design for animated feature films, world-renowned concept artist Armand Serrano (Netflix, Marvel, Skydance, Disney) shows his approach to developing the look of a film. Watch as he explores character design, style boards, props, environment design & more!

Armand has nearly 30 years experience as a professional artist for film, games & animation. In this class he will teach you about the “three hats” he believes any successful vis-dev artist needs to wear: Engineer/Architect, Painter & Coach!
Watch as he explains his approach to prop design, world building, environmental layout + more. This course includes several REAL TIME demonstrations.

You will learn about:

  • It’s All About The Story – story is king, treatment, script
  • Research, More Research, and Understanding What You Research – reading books, watching films, research trips, interviews
  • The Concept in Design – ideas into design, believability, functionality, authenticity
  • The Use of 3D/VR in Development Process
  • Stylization – style boards, art direction
  • Fleshing Out the Environment – cross sections, costumes, props, etc
  • Paint Overs to Final – color keys, lighting keys.
  • Project Files Included!
  • + MORE
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More of Armand Serrano’s Work:

Below are a few additional examples of Armand’s work:

Course Details:

13 Videos totaling nearly 12 hours of lessons.

This course may be streamed online or downloaded

About Armand Serrano:

Armand has nearly 30 years experience as a professional artist for film, games & animation. He has worked as a layout artist for films such as Tarzan, Mulan, Brother Bearand Lilo & Stitch. He has worked a concept artist and visual development artist on numerous film & television projects including Marvel’s What… If?, Zootopia, Big Hero 6,Raya & The Last Dragon & many more! 

He has also worked with some of the has biggest game studios in the world including, Blizzard, Riot Games, Niantic and more. Armand is an incredibly in-demand artist and we are honored to offer his class to you.

He extensive experience teaching art & does workshops all over the world. He also is the co-organizer of ICON MANILLA : FOLLOW HIM On Instagram


Subtitles & Closed Captions available for this Course:

  • English CC
  • Spanish

Copyright Notice – The images, photos, videos, files and content of this course materials are licensed for PERSONAL USE ONLY. Please do not distribute, post or attempt to resell them.


11 reviews for Visual Development & Production Design with Armand Serrano

  1. Manikandan V (verified owner)

    Great step by step course to do visual development for animation or just art/illustration.

  2. rainy.manaloto (verified owner)

    I work in BG paint and took this course to upskill and be the one doing the concepts. I would say this is a great start, I learned so much, especially because of the emphasis on research (for the concept) and references (for the execution) being shown on the process so I can see how important they were. Adding life and history to the art was insightful. He was also so efficient with his process. I’m making a personal visdev art for myself and applied most of his tips already (except the 3d part because I cant afford the gear yet). I recommend this course, it was worth the watch! (sending 5-stars from the philippines!) ⭐️⭐️⭐️⭐️⭐️

  3. pedic41 (verified owner)

    Very nice and interesting course. Loved the development process and importance of research.

  4. Gabriela Issa (verified owner)

    Very nice! A lot of content (theory, research, character design, environment design).

  5. Ke Wan Sing (verified owner)

    I LuVVVVVVVVVVVVVVVVV this course very much><, the way to do the art in an effective, productive and fun, this is very useful for me, learn a lott, Thank YOUUU, Teacher Armand Serrano!

  6. paupinart (verified owner)

    I’m taking this course and since the beginning, it has been helping me a lot with patience when researching for making a visual development, and also Mr. Serrano gives us very helpful examples and references.
    The year subscription is a really good investment for those who really want to learn, I’m glad Aaron Blaise brought this extraordinary class.

  7. aavirash (verified owner)

    Amazing course. Just finished it and I feel I have a very tangible understanding of the Visual Development process now.
    What is entailed in it and what is the thought porcess and preperation behind a task skill like this.
    Thank you Armand for such a great course and also to The Aaron Blaise Team.

  8. suvenyoungharper (verified owner)

    Thank you so much for making this course. This was exactly what I needed to get going in the right direction. Its well structured and very informative. Love to see more course related content like this. This was so well done. I ended up purchasing an oculus quest to do what Armand does and learn visual development. 10 stars! Thanks again.

  9. Darryn (verified owner)

    This is is incredible. Very well explained and inspirational. I hope to see further courses with Armand.

  10. wazz (verified owner)

    I loved this course. So much have been covered here, and I loved how Armand’s passion for serving the audience and his fellow artists shines through every minute of the videos.

    I would have liked to see a bit more details here and there, but all in all, it’s a great introduction course to visual development if you’re absolutely new to the field.

  11. Erica Bey (verified owner)

    I loved this course. Armand is such an excellent instructor. Everything is so well explained. I would highly recommend this course to anyone wanting to get into visual development.

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