Visual Development & Production Design with Armand Serrano


In this BRAND NEW  course on visual development & production design for animated feature films, world-renowned concept artist Armand Serrano (Netflix, Marvel, Skydance, Disney) shows his approach to developing the look of a film. Watch as he explores character design, style boards, props, environment design & more!

Armand has nearly 30 years experience as a professional artist for film, games & animation. In this class he will teach you about the “three hats” he believes any successful vis-dev artist needs to wear: Engineer/Architect, Painter & Coach!
Watch as he explains his approach to prop design, world building, environmental layout + more. This course includes several REAL TIME demonstrations.

You will learn about:

  • It’s All About The Story – story is king, treatment, script
  • Research, More Research, and Understanding What You Research – reading books, watching films, research trips, interviews
  • The Concept in Design – ideas into design, believability, functionality, authenticity
  • The Use of 3D/VR in Development Process
  • Stylization – style boards, art direction
  • Fleshing Out the Environment – cross sections, costumes, props, etc
  • Paint Overs to Final – color keys, lighting keys.
  • Project Files Included!
  • + MORE
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More of Armand Serrano’s Work:

Below are a few additional examples of Armand’s work:

Course Details:

Complete run time coming soon.

This course may be streamed online or downloaded

About Armand Serrano:

Armand has nearly 30 years experience as a professional artist for film, games & animation. He has worked as a layout artist for films such as Tarzan, Mulan, Brother Bearand Lilo & Stitch. He has worked a concept artist and visual development artist on numerous film & television projects including Marvel’s What… If?, Zootopia, Big Hero 6,Raya & The Last Dragon & many more! 

He has also worked with some of the has biggest game studios in the world including, Blizzard, Riot Games, Niantic and more. Armand is an incredibly in-demand artist and we are honored to offer his class to you.

He extensive experience teaching art & does workshops all over the world. He also is the co-organizer of ICON MANILLA : FOLLOW HIM On Instagram


Subtitles & Closed Captions COMING SOON for this Course:

  • English CC
  • Spanish

Copyright Notice – The images, photos, videos, files and content of this course materials are licensed for PERSONAL USE ONLY. Please do not distribute, post or attempt to resell them.



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